| Creating a steady stream of clicks to your website | | | | to use. Remember to not "pitch" your own business. |
| can be done in many ways. SEO, PPC, Ad Swaps, | | | | Provide real, useful answers. Of course, you'll get a |
| Content Syndication, Guest Blogging, Video Marketing, | | | | link back to your site, but the "value" is more |
| Forum Marketing, Local Search Marketing, Blog | | | | important long term. Have others post questions and |
| Carnivals, Email Marketing, Paid Reviews, Document | | | | answers. |
| & eBook publishing are just a few ways to do it. | | | | - iii) Create profiles in social communities, share & |
| Creating a system within all this work will be | | | | care -Start with one or two at first (recommend |
| important for a highly performing e-marketer too. | | | | Twitter & YouTube). Look at what your |
| However, if you don't do it right, it will all have been | | | | competition is doing. Check Digg, Reddit, Linkedin, |
| a waste. | | | | Twitter, Facebook, Delicious, YouTube, Technorati, |
| To start, follow these steps: | | | | Stumbleupon. But - don't forget to look at: |
| #1: Keyword Research - Find & Connect | | | | Squidoo.com, Hubpages.com, Zimbio.com, Scribd.com, |
| Keyword research is one of the most important | | | | Docstoc.com, Slideshare.net, eHow. For search terms |
| tasks. Try tools like Goggle Keyword Tool, SEO Book | | | | you are targeting, it's easy to get first page ranking |
| Keyword Tool, and the free version at Use Goggle | | | | using these trusted web properties. It will build your |
| itself to find out via the suggestions it provides, and | | | | brand and company reputation quickly. It's free to |
| related searches, to see what people are seeking | | | | start. Use to bookmark your best content across |
| into your marketplace. The new Wonder Wheel from | | | | multiple accounts easy and fast. However, do not |
| Goggle (found under 'Show Options' after a search) is | | | | spam - and try to keep the various content channels |
| a powerful tool, and must be used. It will help you | | | | unique, vary the headlines and copy slightly, if you |
| find out what negative keywords should be included. | | | | can. Distribute your videos via tubemogul.com, and |
| Set up a 10-15 day Goggle AdWords campaign, | | | | make sure to include the keywords in the TITLE of |
| spend a few hundred dollars and see what traffic and | | | | the post, and vary them where you can, including |
| keywords get the most 'action'. You are looking for | | | | placing them early in the post. Include your www |
| "buyer keywords", specifically. Test the ad copy and | | | | reference before starting the description. Use URL |
| landing pages using the Goggle Web Optimizer tool, | | | | shorteners like budurl to track your clicks and visitors |
| and find out what converts best. You should give the | | | | from Twitter. Create a broadcasting system of all |
| visitor something for free, and when they access the | | | | your accounts with ping.fm. Instantly, your "tweets" |
| download, try a quick survey (surveymonkey.com) to | | | | will show across your social network. You can make |
| get more ideas and feedback. Discover how they | | | | custom URLs that search engines will use, ongoing. |
| search the web and target your terms accordingly. | | | | #3: Videos |
| (Informational, Transactional, Navigational)? 'Harley | | | | Create a YouTube channel for your brand or |
| Davidson jackets for men' is better than just 'leather | | | | keyword, and post regular "how to" videos. Make |
| jackets', for example. Use SEO to create a set of | | | | them anywhere from 60-120 seconds long, and look |
| themed pages to match your findings. Make sure | | | | for engagement and views. Make sure to "solve a |
| those landing pages have a blog associated with the | | | | problem", and make it exciting & informative. |
| domain. | | | | Join and engage in the community, and make friends. |
| #2: The Amazing New Traffic Magnets | | | | Comments on top followers videos, and get in early. |
| Since Goggle is the gigantic Monster we love (and | | | | Embed these videos on your own website pages. |
| hate?) for visibility, it's important to know this fact: | | | | #4: Blogging To The Max! |
| The Goggle algorithm favors heavily trusted links for | | | | Consider setting up your own keyword rich domain |
| ranking, and hence traffic. Creating quality content | | | | and install WordPress on it. Host it on GoDaddy, |
| and always providing relevant, useful messages is | | | | Dreamhost or Bluehost. (Goggle owned) is free. Post |
| your objective. It's not about massive spamming of | | | | with strong headlines (benefit/action oriented) 2-3 |
| directories and article destination, or social bookmarks. | | | | times weekly, promote (RSS), and increase from |
| These techniques work well: | | | | there. Keep in mind, top bloggers post 2-3 times a |
| - i) Quality Article Marketing - 400-600 words with | | | | day and more. You can ramp up as necessary. |
| real value. Think about the users and webmasters | | | | #5: Strengths, Weaknesses, Opportunities, Threats |
| (who may use the information) first. Make sure to | | | | Have you done your SWOT analysis? Make sure you |
| include at least 2 links in the resources box. One could | | | | have short and long term goals in mind. A SWOT plan |
| be the actual company name, another, an anchor | | | | can really help you. Look at the competition using |
| text keyword. Think users, and then search engines. | | | | SpyFu.com, and If you want a quick overview of |
| Make sure to submit to top article directories within | | | | your competition that includes social popularity and |
| your category and sub-category. You can use Yahoo | | | | traffic measures, try Think about conversions as |
| directory and DMOZ to get a sense for activity and | | | | your end goal, and what keywords and copy will |
| relevancy in your marketplace. EzineArticles is a highly | | | | connect best with the prospects via testing of ad |
| trusted source. You might have found references in | | | | copy, pages, and competitive study. |
| the search results during your keyword research. | | | | Remember! Creating trust and authority using |
| - ii) Answering questions -Providing value to your | | | | relevant link building via the sources above should |
| community is always a good thing. See the top | | | | never stop. Articles and Videos will drive traffic fast |
| answer search engines and get started. I have used | | | | to your site. Strap on your seat belts, get to work |
| Yahoo Answers and Yedda, they are all pretty easy | | | | and have fun. |