| Want to sell your vintage or exotic motorcycle (or | | | | have the ad only displayed to users within a certain |
| anything else for that matter) yourself and save | | | | number of miles of your location to minimize clicks |
| hundreds or thousands of dollars on commission? | | | | from buyers that may not purchase your item. But |
| Here is a new way to sell them that you may want | | | | for a $150,000 item it is best to advertise the item |
| to consider. | | | | nationwide - or possibly worldwide. 2 different options |
| You can use a pay per click program so that your | | | | for a pay per click program are: |
| classified ad will be linked to a pay per click ad in | | | | 1. You can have the pay per click provider set up and |
| Google, Yahoo or Bing. There are various per click | | | | monitor the ad for you. This is best for those that |
| programs to choose from that make it easy to have | | | | are not very computer literate - or just don't have |
| the ad for the item you are selling appear when | | | | the time to set up the ad and perform the |
| doing a search from a search engine such as Google. | | | | monitoring. You can enter preferences for keywords, |
| It is a great way to save thousands (if not tens of | | | | ad title etc if you like, or let them do all of the setup. |
| thousands) of dollars in commission - whether it be | | | | Then they monitor the ad daily and adjust the |
| for motorcycles, real estate, yachts or cars. | | | | keywords and other setup as needed to maximize |
| Using a pay per click program is best when you are | | | | the effectiveness of the ad. All of the statistics for |
| selling an item that is somewhat unique or may have | | | | the performance of the ad are typically available |
| buyers searching for that item by manufacturer, | | | | online for you to view and you can quit at any time. |
| model or item description. For example if you are | | | | 2. Another option is you can implement your own |
| trying to sell a vintage motorcycle such as a 1942 | | | | pay per click program. This would involve you setting |
| Indian chief, the ad would be set up in Google so | | | | up your own Google pay per click ad that is linked to |
| that when someone searched for the keyword | | | | the classified ad for your item. While doing the setup |
| 'Indian chief motorcycle' the ad would appear. When | | | | you would create the ad, choose the keywords and |
| clicked on the prospective buyer would be taken | | | | set the amount you are willing to pay for each click. |
| directly to his classified ad describing his motorcycle | | | | Each time someone clicks your ad they will be sent |
| along with his contact information. | | | | directly to the ad for your item. |
| However you would not want to advertise a 'Honda | | | | Using a pay per click program will ensure that your ad |
| motorcycle' in this way, you would get far too many | | | | is seen and help you sell your motorcycle, yacht, real |
| unwanted clicks. But advertising a 'Honda CBR 600RR' | | | | estate or other item without paying those high |
| may be appropriate. In this case you could choose to | | | | commission charges. |