| s known for this forward thinking lyrics and rapping | | | | be estimated at 60 million. But it is not just his music |
| style. He is an icon to most hip hop fans with millions | | | | that has made his fortune. He also owned the record |
| of records sold but now he had ventured into the | | | | label Roc-A-Fella Records which was later sold to Def |
| fashion world and has launched his own fashion label, | | | | Jam Records. But now Rocawear, his fashion label is |
| Rocawear, and it is as popular as him. There are | | | | going from strength to strength. |
| many facets to this media mogul that have made him | | | | Rocawear was conceived in 1999 as a joint venture |
| such a success. | | | | between Jay Z and Damon Dash. However in 2006, |
| His real name is Shaun Corey Carter, but known to | | | | Jay Z took over the company due to a falling out |
| the music world as Jay Z, he is the king of hip hop | | | | with the partner. Rocawear hip hop clothes have |
| and rap after becoming a successful recording rap | | | | grown from strength to strength over the past nine |
| artist for over twelve years. Brought up in Brooklyn, | | | | years and are available worldwide with them being |
| New York, Jay Z had a difficult up bringing with his | | | | sold online. Many aspiring rappers and hip hop fanatics |
| father leaving and then getting involved with drugs. | | | | are fans of the fashion range buying jeans and |
| Not finishing high school was not to stop him | | | | jackets from Rocawear. The brand encompasses the |
| becoming one of the biggest selling recording rap | | | | hip hop style mixed with modern influences to create |
| artists of the last decade. With around 10 albums | | | | an urban fusion fashion range most popular for its |
| under his belt, Jay Z’s fortune is thought to | | | | Rocawear hoodies. |