Learn the History Behind the Historical Harley Davidson Logo

To uncover the history of the Harley Davidson logothe speed record 23 times. After every win, the
you need to know a bit about the company.team would take a victory lap with their mascot. The
In Milwaukee, Wisconsin in 1901 at the age of 21,mascot was a pig, which is where the name "hog"
William S. Harley drew his first blueprint of an enginecame from and the first Hog association was formed.
he wanted to put on a bicycle. William did not startThe art deco "eagle" design became the next Harley
working With his partner Arthur Davidson until twologo. It was painted on every Harley in 1933 to try
years later.and stimulate sales after the depression.
When William Harley and Arthur Davidson made theIt was after 1930 when motorcycle riders were
first Harley Davidson motorcycle it was the yearbeing thought of as outlaws, and using the skull and
1904. This motorcycle was built in a 10 x 15 footcrossbones as their emblem. The company needed
shed with the words Harley Davidson Motorto change this image. Willie G. Davidson came up with
Company hand written on the door.the "skull and wings" logo.
It was 1904 when Arthur Davidson's Aunt JaneFor Harley's 50th anniversary a V logo was made.
Davidson painted "Harley Davidson Motor Company"This logo was put on the fender of every 1954
on the door with a red stripe.model bike.
The famous Bar and shield logo in orange and blackToday dealers around the country are allowed to add
was registered with the patent office in the yearto the logo with Harleys' permission. As an example in
1910. There is no record of who designed it or whyColorado dealers add mountains behind the original
the bar and shield.Harley logo.
Before the next logo was made a few interestingYou can find just about any item with the logo on it
things happened. During World War 1 almost 20,000today. From sunglasses and cups to Harley bedding,
Harley motorcycles were used by the United Statesthe logo is everywhere.
army. In 1920, a man named Leslie Parkhurst broke