| Since 2003 Superdry have been putting out designer | | | | become so far reaching. |
| t-shirts and other designer garments to the fashion | | | | This trip to Tokyo combined with a love of |
| conscious public. Only recently though since the | | | | Americana fabric has given the brand its unique look |
| appearance of the clothes on a few notable | | | | and feel on its line of men's and women's clothing |
| celebrities has the brand come into the view of the | | | | which feature vintage American styling with Japanese |
| mainstream public. | | | | and American inspired Graphics. |
| You may not have heard of the name Superdry but, | | | | Trends in fashion come and go, and Superdry tees |
| whether on the back of David Beckham, Jude Law, | | | | are definitely a brand that is on the "come" at the |
| Kate Moss or even some of the punters down your | | | | moment, and they don't seem to be going anywhere |
| local on a Friday night, I can almost guarantee that | | | | for at least quite a long time. |
| you will have seen someone, somewhere sporting a | | | | Designs aside, Superdry tees are of the highest build |
| tee with one of their designs. Familiar images such as | | | | quality and materials so you know that your tees will |
| the Wildcat logo, the infamous Osaka baseball t-shirt, | | | | last you for years to come and you can even pass |
| or the Superdry motor oil icon seem to be | | | | them down to your kids when they get big enough |
| everywhere these days. | | | | just like your dad passed down to you that ZZ top |
| Started in 2003 following an inspirational trip to | | | | t-shirt that you, err, wear. |
| Tokyo, the brand has grown from its humble UK | | | | Of course, you pay a premium for designer t-shirts |
| beginnings and is now available in over 22 countries | | | | but for some people, this is a premium worth paying |
| worldwide with over 8 stores in the UK and stores | | | | as they like to "stand out from the crowd" and be |
| internationally in Brussels, Antwerp, Knokke-Heist, | | | | seen in the latest fashions. With Superdry t-shirts, |
| Paris and Saint-Tropez. When you combine these | | | | this premium is a lot less than with other brands, |
| stores with the distribution achieved in UK | | | | offering the fashion conscious shopper an affordable |
| department stores such as House of Fraser and | | | | designer look. |
| Fenwicks, you can understand how the brand has | | | | |