| Everyone has seen the hugely successful Monster | | | | American Chopper have now found that americans |
| Garage, Orange County Choppers and newly released | | | | want to be seen as individuals. They want a touch of |
| Inked. These reality shows have caught on like | | | | personality and they can see that everyone wants |
| wildfire and advertisers are in a scramble to get their | | | | that too - look at all the people getting tattoos now |
| piece of the action. You can now buy all kinds of | | | | as tattooing has gone mainstream with the launch of |
| West Coast Chopper clothing and memorabilia, Teutel | | | | the show Inked. "Would you like a tattoo or belly |
| bobble heads, etc... 60% of Jesse James West Coast | | | | button piercing with that?" Manufacturers can no |
| Choppers revenue comes from its clothing line. How | | | | longer rely on one or two items to make their |
| did this all come about? The mass appeal of these | | | | product line and change must be constant as these |
| programs has unleashed a merchandising frenzy, to | | | | reality tv trends are always changing. What is the |
| include clothing lines, calenders, autographed | | | | future of reality tv? What will we be the hot fashions |
| memorabilia, and auto accessories. Kids line up in hour | | | | in the coming years? As Monster Garage dies down |
| long lines as do corporate executives eager to get in | | | | along with American Chopper, what will replace them? |
| on the action. Reality tv programs have also made | | | | Will we see low-rider cars sponsored by Taco Bell in |
| Discovery, Fox and a few other channels the most | | | | Nascar? The presidents and other politicians cars |
| watched on TV with ratings close to that of the | | | | decked out with sponsors stickers to help out with |
| super bowl. These programs are also having a | | | | the federal debt? Maybe George Bush will get a grill |
| profound effect on traditional marketing. In the past | | | | (for teeth) as Nelly and Little John have made this |
| big businesses have used the fix it and forget it | | | | hot starting on Wilding Out. What will be the next big |
| approach. Hire a big marketing company, get you | | | | trend? One things for certain if you can find it first |
| name out there and let it sell. Now they are seeing | | | | and market it you will be rich beyond your wildest |
| their whole world turned upside down. Buyers are | | | | dreams. Discovery Channel made Jesse James a |
| looking to express themselves through their clothing, | | | | multimillionaire, did the same for the Teutels (Orange |
| etc... Even if they can't afford a West Coast | | | | County Choppers) and others. What determines a |
| Choppers custom bike (around $100,000) they can | | | | good reality show which will launch the next trends? |
| afford a West Coast Choppers t-shirt, calendar or | | | | We had better watch these shows as they have |
| hat. Traditional marketing companies are finding that | | | | become huge and can change our future - maybe |
| reality shows like American Idol, Monster Garage, and | | | | they can get people to vote? |